Polaroid sunglasses

Polaroid sunglasses are one of the oldest brands in the eyewear industry offering its products since 1937. These sunglasses are mainly characterized by it's polarized lenses and these lenses are which made them a world-famous sunglasses brand.

Polaroid sunglasses were always known by its quality and moderate prices so they certainly deserve to learn about them a little bit more:

Polaroid sunglasses

Edwin Land, born in 1909 in Connecticut, invented Polaroid, the world's first polarizing material for commercial use, in 1929. He founded the Polaroid Corporation in 1937 in Cambridge, Massachusetts. The company initially produced Polaroid Day Glasses, the first sunglasses with a polarizing filter. Petters Group Worldwide, the owner of the Polaroid brand at the time, sold Polaroid Eyewear to specialist eyewear company StyleMark in March 2007. In 2011, it was acquired by the Italian group Safilo.

With its headquarters in Zürich, Switzerland, Polaroid Eyewear operates as an autonomous business. The company manufactures its Polaroid polarizing lenses at its European Research Centre in the Vale of Leven, Scotland.

Ok, this was the short history of polaroid sunglasses, but what are these polarized lenses what are they famous for? Here is a little hint:

Visible light waves from the sun travel in all directions. When this scattered light meets a horizontal surface, like a road, glass surface or water, a large portion of the light is reflected with horizontal polarization. This horizontally-polarized light is seen as white glare, and masks light that is useful to the human eye, reducing visibility. By using a sheet of vertical polarizing material, the horizontally-polarized component can be significantly attenuated, reducing the overall light level reaching the eye. This improves contrast, and thus the perception of the scene.

Polaroid Eyewear uses press-polishing to manufacture their polarized lenses. Press-polishing preserves polarizing capability. It also allows Polaroid Eyewear to produce lenses that are thicker at the center and tapered towards the edges. Today, all Polaroid sunglasses come with UltraSight lenses, made from advanced eco-polymers, and these lenses are also press-polished, a process that retains the integrity of the polarising filter.

 Why you should choose polaroid sunglasses:

Polaroid sunglasses give you protection, performance, and style – all at a price you can live with. It’s a powerful combination you won’t find anywhere else. All Polaroid sunglasses come with UltraSight™ lenses – made from technically advanced eco-polymers that are formed and quality checked at our European research and production facility in the Vale of Leven, Scotland. They use Thermofusion™ Technology, a process exclusively developed by Polaroid Eyewear, to curve and complete our lenses. The result is sunglasses that give you outstanding visual acuity. Which means you’ll see things accurately, even at a distance. And with our polarizing technology, you won’t have to worry about glare. Polaroid lenses also block all harmful UV light up to 400nm and incorporate shock absorbers for safety. Polaroid sunglasses take your eyes seriously.

Lady Gaga - promoter of polaroid sunglasses

Every sunglasses brand has it's celebrity promoter and polaroid is no different. Polaroid hired the flamboyant Lady Gaga as Creative Director in 2010. Is this a good or bad thing you can judge it yourself but as for the style direction, it's going certainly towards extravagance.

If you liked this blog post about polaroid sunglasses and you fancy to buy some for yourself you can check out our wide selection of Polaroid sunglasses at our online store www.optiline.co.uk